Alter Ego Pure stayed true to the ever popular Alter Ego sound with it's releases specifically aimed at rocking the global dance scene. Incorporating a 100% 'PURE' trance policy this sub label has already seen it's releases played on the worlds biggest Trance radio shows such as "Trance Around The World" with Above & Beyond and "A State Of Trance" with Armin Van Buuren. We have now closed the Pure books and the music policy now applies to our INOV8 label.

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